LESSON #44: Introduction to Information Products
Throughout these lessons, we’ve been talking a lot about your website. And if you’re watching these lessons, I can only assume that you want to make money from your website.
So I think it’s about time for us to talk about where the money is going to come from…
(Watch this video…)
Main points:
a) You need to have you own product. (As mentioned in Lesson #7)
b) An information product can be created for low cost or zero cost.
It’s a collection of knowledge, assembled for distribution, and designed to be consumed by its users.
| Physical | Digital |
| Books | ebooks |
| magazines | E-zines |
| newspapers | online news |
| newsletters | email newsletters |
| reports | digital reports |
| white paper | digital white paper |
| CD’s | Digital audio, MP3’s |
| DVD’s | Digital video |
| blu-ray | HD streaming video |
| seminars | webinars, teleseminars |
| workshop | membership website |
| Software, scripts | |
| ANY combination of the above | |
- Easy to create.
- Low or zero cost to create= low risk, high profit margin.
- Higher perceived value.
- Easy to fulfill and manage.
- It’s scalable.
-Ebooks are not the easiest to make.
-Ebooks may have lower perceived value than audio/video.
-Audio recording
-Screen capture video
-Web cam or Flip video (with no editing)
1) The type that your target market prefers to consume.
2) What format makes sense for your product?
3) How does it fit into your overall business plan?
(See video for several examples)
Recommended resource:
“How to Have Your Own Information Product in 30 Days“.
Click here to get more details and download this ebook
(Resale Rights also available)
Action step:
1) Decide what kind of information product you’re going to create, keeping in mind the three points above.
You may have noticed that I didn’t talk about how to choose a topic for your info product, and that’s because we already covered niche selection in Lessons #19 and 20. But I will remind you that your product needs to answer a major question or problem concerning your niche.
In the next lesson we’ll be looking at how to put together your information product.
As always, you are welcome to post your questions and comments below.
Have a great day!
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