We will be the first online donation platform to facilitate recurring donations of as low as one penny per day, making charitable giving accessible to people of all backgrounds. We call these gifts "micro-donations," and we believe that the combined contribution from thousands of modest donations will show the world how powerful a penny can be.
Many charity fundraisers require users to login and process a transaction every time they'd like to donate, thereby creating unnecessary barriers for well-intentioned donors. We want to make giving as easy as possible, so we will allow users to establish recurring payments of as little as one penny per day to the charities of their choice.
Unlike other charity fundraising sites, we're a 501(c)(3) nonprofit organization ourselves, and we won't take a single cent from the donations our partner charities receive through our site. We've financed our operation through independent channels, so we'll never charge a fee or take a cut from our charity partners.
Many charity fundraisers make use of DAFs to facilitate donations to a wide variety of charities. However, these giving vehicles have come under fire in recent years, as they can delay the disbursement of funds to partner charities by several months, or choose not to disburse the funds at all. Just One Penny is proud to be an ally of charities everywhere by directing all donations directly to the charities that our users select, giving them instant access to the generous gifts of our donors.
Studies have shown that younger generations of Americans are not giving like their predecessors have. With our low asking price of one penny per day and our intuitive selection page, we'll make it easy for new young givers to find charities they love and begin supporting them.